Comments on: Marketing 101 – Your business website http://atlanticlinux.ie/blog/marketing-101-your-business-website/ Thoughts on running an Irish Linux business Wed, 21 Sep 2011 09:07:18 +0000 hourly 1 https://wordpress.org/?v=4.5.1 By: stephen mulcahy http://atlanticlinux.ie/blog/marketing-101-your-business-website/comment-page-1/#comment-67 Fri, 17 Apr 2009 09:48:30 +0000 http://www.atlanticlinux.ie/blog/?p=90#comment-67 Good points. On balance, I think I’d prefer a consultant that knew what she was doing over one that could spell properly, but ideally you’d get both. In practice, a lot of what a consultant does is communication – from preparing detailed technical documentation detailing work done on a customer’s systems (or detailing work done by previous consultants on a customer’s systems) to translating customer requirements from plain english to useful technical requirements (for developers and system engineers).

Thankfully with Atlantic Linux you get both of those!

The stale news issue is another good one. There is a strong temptation when putting together a business site to mirror the big companies who have such news sections (frequently filled with bland, information free press releases, but I digress) but I’d agree if the news is stales, it serves to give the impression of a company that is either not in business anymore or doesn’t have much of interest going on.

We’ve tried to strike a balance with that in Atlantic Linux by having a news section on the front-page and using the news from the blog to feed it. I’m not entirely sure a lot of the blog content is news in the traditional sense but it’s the best solution I’ve come up with so far.

]]> By: Mark Dowling http://atlanticlinux.ie/blog/marketing-101-your-business-website/comment-page-1/#comment-69 Thu, 16 Apr 2009 14:44:57 +0000 http://www.atlanticlinux.ie/blog/?p=90#comment-69 I would add a couple of points here:

1. Sloppy marketing gives the impression that the work/service provided might be too. Typos are the obvious failure here but a spellchecker is not enough. I received a proposal from an interior designer yesterday which at the end listed his title as “Principle”. Spending a whack of money on a consultant to give you nice graphics and fonts rather than on better educated staff that can catch these kinds of issues before the public sees them is a bad call.

2. Stale content – there are few things more annoying than clicking on a “Latest News” link on a commercial site and finding something from 2006. If it’s not from the last six months, it’s not news.

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